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Institutional Advancement Manual
Lane College Institutional Advancement Manual will discuss institutional advancement at Lane College, in accordance with the College's Purpose. The document involves the systematic process of:
Establishing and maintaining a responsive and effective development program that generates private financial support at increasing levels that effectively manages and documents gifts/donations made to the College.
Mobilizing and growing interest, involvement in, and support for Lane College's programs and activities among the College's various constituencies -- with key focus on building and maintaining relationships with the College's alumni.
Engendering respect and support for the College by creating and actively maintaining a highly visible, persuasive and appealing image to all of its most important audiences, including the facilitation of internal and external communications.