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Associate Degrees - Multimedia      



Major: Mass Communications/ Media Strategies
Associate in Arts Degree Requirements

Mission Statement

The Lane College Media Strategies AA program mission is to prepare students for employment in entry-level positions. It also provides students with credentials for acceptance to BA degree programs.

Goals

  1. To acquaint the student with an introduction to the basic types, principles, and practices of media;
  2. To foster the studentís understanding of the theories and practices of writing across various mass media; and
  3. To further develop the studentís written and verbal communication skills so that the student can communicate across various media platforms.

Objectives:

  1. Students who complete the Media Strategies major with a 2.0 GPA or above will be able to:
  2. Write clearly and accurately for broadcast, print, internet, and social media;
  3. Understand the function and effect of social media in a democratic society; and,
  4. Successfully apply for admission to BA degree programs.

Media Strategies Course Requirements:

Media Strategies CoreCredit HoursPrerequisites
ART 130 - Beginning Drawing3N/A
DIG 131 - Intro. to Digital Media Strategies3N/A
COM 131 - Intro. to Mass Communications3ENG 131
COM 135 - Introduction to Media Writing3COM 131
COM 233 - Editorial Writing & Interpreting3COM 135
CSC 140 - Introduction to Web Design3N/A
Students must complete (2) courses from the following list:
ART 230 - Intermediate Drawing3ART 130
CSC 131 - Programming I3N/A
COM 236 - Online Journalism for News Reporting3COM 131
MKT 131 - Principles of Marketing 3MAT 125/126
General Education requirement for AA degree38-40 Hours
Sociology Courses or electives for AA degree24 Hours

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