Marketing

MGT 110: Introduction to Business
3 Credits
This course is designed to help students develop a basic understanding of business principles, processes, practices, and strategies. It will enable students to use business theories and concepts to better understand current business issues and their broad implications to stakeholders. It covers major concepts in management, marketing, finance, general economics, and accounting. Students will increase their understanding of fundamental business strategies.
Prerequisite: NONE
Offered: Fall/Spring (A)


HCM 131: Management for Healthcare Organizations
3 Credits
This course is an overview of the health care delivery systems in the United States. It is designed to acquaint beginning health care management students with the social, political, economic, demographic, and technological forces that shape the structure, operation, and outcomes of the United States health care system.


MGT 210: Principles of Management
3 Credits
This course will provide an introduction to the basic concepts of management and organizations. Core areas of study will include the basic functions of management: planning, organizing, directing, and controlling.
Prerequisite: ENG 131
Offered: Fall/Spring (A)


MGT 220: Managerial Communications
3 Credits
The purpose of this course is to provide students with a conceptual framework and specific tools for communicating in complex business environments and accomplishing strategic academic and professional business goals. This core course provides writing, oral and collaborative skills necessary for future business courses, internships, and professional positions as well as fundamentals in both oral and written business communications. The application of grammar, syntax, and style of various forms of business communication are introduced including organizational communication, persuasion, and interviewing.
Prerequisite: ENG 132
Offered: Fall/Spring (A)


MGT 230: Spreadsheet Modeling
3 Credits
The course will provide students with spreadsheet knowledge that is essential for applications in accounting, finance, management, marketing, and production operations. Students will learn how to develop spreadsheet models for business analysis including cash flow, budget allocation, resource planning, pricing, and advertisement.


MGT 250: Management for Healthcare Organizations
Credits 3
Description: This course is an overview of the health care delivery systems in the United States. It is designed to acquaint beginning health care management students with the social, political, economic, demographic, and technological forces that shape the structure, operation, and outcomes of the United States health care system.
Prerequisite: MGT 210, MGT 220


MGT 310: Management Information Systems
Credits 3
Prerequisites: ACT 220, MGT 210
Offered: Fall/Spring (A)


MGT 320: Quantitative Methods
Credits 3
Prerequisite: MAT 126
Offered: Fall/Spring (A)


MGT 340: Management of Technology
3 Credits
This course links the business management with many areas of technology; such as mechanical, electrical, computer science, and information technology. The scope of the course is to imbed these areas of technology in each stage of new product life cycle and service development. This course let the students have hands – on - skill for managing technical business and projects including product and service design with all technical aspects during product life cycle, as well as optimizing their sequence of operations. The course also covers the required stages that involve in the development of new products and adding values to existing ones. In this course, the students get knowledge on the design phase and the manufacturing processes for a wide variety of products and services.


MGT 380: Human Resource Management
3 Credits
This course investigates management, procurement, development, maintenance, compensation, and utilization of an effective workforce. It also provides insight into a variety of functions considered essential to the personnel function of institutions, including: job analysis, recruiting, selection, motivation, training, evaluation, and career development. Special attention is paid to federal hiring requirements and the issues of health and safety.
Prerequisites: MGT 210 and MGT 220
Offered: Spring (A)


MGT 410: Business Law
Credits 3
Prerequisites: MGT 360, ACT 210
Offered: Fall/Spring (A)


MGT 480: Business Policy
Credits 3
This course will provide an integrative learning experience through the presentation of advanced material and study of administrative policy cases. It will also provide insight into administrative processes in conditions of uncertainty. The total organizational environment, including social, economic, ethical, political and technological influences, will be assessed.
This is the capstone course for all business majors. Seniors Only.
Offered: Fall/Spring (A)


MKT 210: Principles of Marketing
3 Credits
The marketing function of the firm from the standpoint of the decision-maker. The marketing variables of products, channels, prices, and promotion as related both to the profitability of the firm and the satisfaction of customers.
Prerequisite: MAT 126
Offered: Fall/Spring (A)


MKT 310: Consumer Behavior

3 Credits
A detailed study of the forces which shape the process of consumer motivation and decision making. Topics include theoretical models of consumer choice processes and the influences of culture, lifestyle, and demographics on the consumer. Emphasis on creating a link between some behavioral concepts and marketing strategy.
Prerequisite: MKT 210


MKT 320: Promotion and Advertising*
3 Credits
Advertising as a communications tool in marketing management. Develops an understanding of the role of advertising under diverse marketing conditions. The nature of communications process and its relationship to advertising. Topics include advertising budget, media planning, the advertising agency, the creative process, and evaluation and control of advertising.
Prerequisite: MKT 210


MKT 330: Professional Selling*
3 Credits
Professional selling will recognize that today’s salesperson faces a skeptical, well-educated, and sophisticated buyer, and that the professional sales person must be far more than a purveyor of goods and services. Professional selling will attempt to harmonize techniques and strategies with personality development. Topics include behavioral theories, ethics, a model of the selling process, and management of the sales force.
Prerequisite: MKT 210


MKT 360: Sport Marketing*
3 Credits
The basic marketing concepts to the sports industry. Fundamental marketing techniques such as advertising, sales, promotion, fund- raising, and journalism will be explored in relation to sports. Prerequisite: MKT 210


MKT 410: International Marketing*
3 Credits
An examination of various factors surrounding the conduct of business in foreign lands. Emphasis on the problems and decisions facing managers of international marketing across national boundaries, the environment in which international marketing takes place, and ways of integrating and coordinating marketing programs in diverse markets.
Prerequisite: MKT 210


MKT 420: Marketing Research
3 Credits
This course covers research methodology with the emphasis on the application of social science techniques of research to marketing problems. Critical evaluation of various sources of information, research procedures, and methods of utilizing research findings is required. An individual or group research project provides practical application of the methods studied.
Prerequisites: MKT 210 and MAT 233


MKT 430: Marketing Analytics 3 Credits
Prerequisite: MKT 210


MKT 460: Marketing Management Seminar*
3 Credits
An open-ended discussion approach to contemporary marketing problems relative to the internal operation and external environment of the firm.
Prerequisites: MKT 210 and senior classification